Vegan cosmetics are options for people who want to contribute to sustainability. – MPI

Vegan cosmetics are options for people who want to contribute to sustainability.


In an increasingly environmentally conscious and sustainable world, the vegan cosmetics market is poised for notable growth. According to research by Mordor Intelligence, this sector is expected to grow from $2.66 billion in 2023 to $3.70 billion by 2028.

Mordor Intelligence is a market research company that provides insights and detailed analysis across a wide range of sectors, including the cosmetics market. Its reports and studies are recognized for offering a comprehensive and up-to-date view of trends, opportunities, and challenges faced by various global markets.

In the specific context of the vegan cosmetics market, Mordor Intelligence conducted research predicting significant growth in this sector in the coming years. Its reports highlight accurate data on the current market size, expected growth rates, key drivers of growth, and geographic regions with the highest potential for expansion.

These research findings are valuable for companies and investors seeking to better understand the competitive landscape, identify market opportunities, and make informed strategic decisions. By providing a comprehensive analysis of the vegan cosmetics market, Mordor Intelligence research helps guide companies in formulating growth strategies and adapting to evolving consumer demands.

This movement is driven by the upward trend of cosmetic and dermocosmetic products that are completely free of animal-derived ingredients. In Brazil, this demand is reinforced by legislation prohibiting the use of animals in testing cosmetics.

Since March 2023, a resolution from the National Council for the Control of Animal Experimentation (Concea), linked to the Ministry of Science, Technology, and Innovation (MCTI) of Brazil, explicitly prohibits the use of animals in research, development, and control of cosmetics, personal hygiene products, and perfumes.

Tatiane Boff, founder of Gaspá Cosmetics, highlights that this legislation reflects a growing trend in the dermocosmetics and vegan cosmetics market. This growth is driven by environmental awareness and consumers’ pursuit of healthier and more natural products.

“As the industry moves towards the future, it becomes clear that the rise of vegan dermocosmetics goes beyond a mere passing trend. It’s a conscious movement towards a more sustainable and ethical world. As more consumers adopt these products, the dermocosmetics and cosmetics industry responds with innovation and expansion of its offerings. At Gaspá, we are fully aligned with these trends and market demands,” reveals the company’s founder, Tatiane Boff.

Gaspá Cosmetics prides itself on having the Cruelty-Free label, ensuring that neither the company nor its suppliers conduct animal testing, in addition to the I recycle label, evidencing its commitment to sustainability. The company also adopts conscientious packaging practices, prioritizing easily recyclable materials such as glass and biodegradables.

Furthermore, Gaspá invests in nanotechnology to ensure the maximum effectiveness of its products. This science, which has applications in various sectors beyond cosmetics, such as food and chemical, provides significant benefits to manufactured products.

“Tatiane Boff explains that nanoparticles are widely used in cosmetics due to their ability to enhance the action of the active ingredients present in formulations. This technology operates on a nanometric scale, where particles are extremely small, providing a range of benefits, such as facilitating the penetration of active ingredients into the skin, reducing undesirable effects, and gradually releasing cosmetic actives onto the skin,” she says. “These characteristics allow for enhancing product effectiveness. In a constantly growing and highly competitive market, this quality is crucial to ensure customer satisfaction and product consolidation in the industry,” she adds.

Animal Testing:

Products that do not conduct animal testing are those developed and manufactured without the use of animals to assess their safety or efficacy. These products are produced by companies that opt for alternative testing methods, such as in vitro tests, computational models, clinical analyses on human volunteers, and the use of ingredients already known to be safe.

The decision not to test on animals is often motivated by ethical concerns for animal welfare but may also align with consumer demands for more ethical and sustainable products. Companies adopting this approach typically display certifications such as the Cruelty-Free label to indicate to consumers that their products are free from animal testing.

In addition to cosmetics, this ethical practice is also found in a variety of other products, including household cleaning products, personal hygiene products, pharmaceuticals, and more. The movement towards animal-testing-free products continues to grow as more consumers become aware of issues related to animal welfare and seek more ethical options in their purchasing choices.

The growth of the vegan cosmetics market reflects a shift in consumer mindset, with increasing concerns about environmental, ethical, and health issues. Awareness of the impact of the cosmetics industry on the environment and animals has led many people to opt for products that align with their values.

The ban on animal testing for cosmetics in Brazil is a significant milestone, demonstrating the country’s commitment to animal welfare and the pursuit of more ethical alternatives in the cosmetics industry.

Furthermore, the increasing availability of vegan products and the improvement in the quality and effectiveness of these products have also driven market growth. More and more companies are investing in research and development of natural and alternative ingredients, contributing to diversification and innovation in the sector.

With the growing demand for vegan cosmetics, it is expected that more companies will enter this market and that there will be a greater variety of products to meet the needs of conscientious consumers. This movement represents not only a business opportunity but also a step towards a more sustainable and ethical future for the cosmetics industry.


Veganism is a lifestyle that seeks to exclude all forms of animal exploitation and cruelty, both for food and other areas such as clothing, cosmetics, entertainment, and scientific research. Vegans seek to avoid the use of animal products and opt for plant-based alternatives.

In diet, vegans do not consume meat, fish, dairy, eggs, and other animal products. Instead, they rely on a variety of plant foods such as fruits, vegetables, legumes, grains, nuts, and seeds to meet their nutritional needs.

In addition to diet, vegans also avoid the use of animal products in other areas of their lives. This includes clothing made from leather, wool, silk, and other animal-derived materials, as well as personal hygiene products and cosmetics containing animal-derived ingredients or tested on animals.

Veganism is motivated by ethical concerns for animal treatment, as well as environmental and health concerns. Many vegans believe that avoiding animal products can help reduce animal exploitation, decrease the environmental impact of animal agriculture, and promote a healthier life.

By adopting a vegan lifestyle, people have the opportunity to make conscious choices that reflect their values and contribute to a more compassionate and sustainable world.

Danielle Berry
Danielle Berry

an editor at MPI since 2023.


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